Green Claims & Greenwashing Risk for Cosmetics

Making green communication clear, substantiated and defensible

The new EU rules on environmental communication make it increasingly important for cosmetic companies to review green, environmental, natural, ethical, packaging and sustainability claims.

Packaging, websites, e-commerce platforms, marketplaces, social media, B2B materials, logos, icons and certifications may all contribute to an environmental message. For this reason, each claim should be clear, proportionate, evidence-based and consistent with the scope that can actually be substantiated.

Angel Consulting supports cosmetic companies in assessing greenwashing risk and building robust documentation to support their claims.

Corporate Green Claims & Greenwashing Risk Screening

The Corporate Green Claims & Greenwashing Risk Screening is a preliminary assessment of the company’s exposure to risks related to green claims and sustainability claims.

It is not a final validation of each individual claim and does not replace a full claim-by-claim audit. It is a practical risk-mapping exercise based on a representative sample of products, materials and communication channels agreed with the company.

The Screening helps identify:

potentially critical claims or claim families;
documentary and procedural gaps;
weaknesses in substantiation;
misalignment between claims, evidence and scope;
risks related to packaging, visuals, logos and certifications;
weaknesses in the documentary supply chain;
areas to strengthen in internal governance.

The Screening helps the company understand where to start, which claims to address first and which documents should be strengthened.

What we review

The Screening may include:

• packaging and artworks;
• website, e-commerce and marketplaces;
• social media and B2B materials;
• environmental, natural, organic, ethical and packaging claims;
• claims on recyclability, recycled content, PCR, refill and plastic reduction;
• carbon, climate, biodegradability, ocean and reef claims;
• certifications, logos, seals and self-declarations;
• technical documentation and available evidence;
• supplier documents, supply chain and quality agreements;
• Claim Register, PIF, Claim Dossier and approval process.

Screening output

At the end of the activity, the company receives a concise report including:

• overall Greenwashing Risk Level;
• Compliance Readiness Score;
• traffic-light map by area;
• main gaps identified;
• priority red flags;
• quick wins;
• missing or weak documents;
• 30/60/90-day operational roadmap;
• indication of any further assessment needed.

Sustainability Dossier and Supply Chain Dossier

Where useful, Angel Consulting can support the company in preparing:

Sustainability Dossier

A file that collects and organizes the evidence supporting sustainability, environmental and packaging claims, such as certifications, studies, technical rationales, packaging data, LCA, carbon footprint, policies and claim limitations.

Supply Chain Dossier / Traceability File

A file that links claims to products, ingredients, materials, suppliers, batches, certifications, declarations and formula or packaging versions, making the documentary chain traceable.

THESE DOSSIERS ARE NOT CERTIFICATIONS. THEY ARE GOVERNANCE AND TRACEABILITY TOOLS DESIGNED TO STRENGTHEN THE DEFENSIBILITY OF CLAIMS.

Why Angel Consulting

Angel Consulting has extensive experience in supporting cosmetic companies with regulatory compliance, Product Information Files, Safety Assessment, Responsible Person services, notifications, labelling, claims and international compliance.

Our goal is not to stop green communication, but to make it clearer, more proportionate, documented and traceable.

Do you want to review your green claims?

Request a Corporate Green Claims & Greenwashing Risk Screening.

We can help you build a preliminary risk map, identify operational priorities and assess whether a Sustainability Dossier, a Supply Chain Dossier or a Claim Substantiation File may be advisable.