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Big Beauty Doesn’t Tell Us!!1!

The Science of Modern Cosmetics Explained by an Expert with No Followers

“There’s no worse villain than a good guy who turns bad”: Matteo Zanotti Russo, a university lecturer and expert in chemistry for the cosmetics industry, did not become a ‘villain,’ but it was a close call as his patience was tested by influencers, self-proclaimed pundits, and various conspiracists, all eager to explain his work and babble about the toxicity of ingredients found in cosmetics.

Matteo, however, is not a “mere” chemistry expert. He is one of the leading figures in research on the safety of cosmetic components, a university lecturer, and a member of European and international scientific committees on cosmetic product safety. He regularly publishes authoritative scientific articles and is the founder and CEO of a leading company that provides scientific advice and analysis on the safety of industrial products.

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His text, which highlights his humorous vein and reveals his love for theater, is an interesting example of “debunking”—the process of exposing anti-scientific hoaxes, inaccuracies, and unsolicited opinions that could significantly sway public perception.

His cry is addressed not only to less knowledgeable readers but also to the scientific community and companies themselves. They are too often prone to meaningless logic based on unfounded fears rather than direct knowledge of the subject under consideration.

Dive confidently into this book, which explains how and why one should not fear chemistry, the wonderful chemical reactions one can observe, and, above all, how to debunk the anti-scientific delusions that pollute the Internet and common sense.